Installations

Glitch

A scenographic object. Collaboration with the Debris Company.

Humanity, which disturbs the world flow by its behaviour, leading to the decomposition of the historical cosmos, finds itself facing the last chance of salvation and new order. Dante’s Purgatorio and Divine Comedy come to life in an allegoric form in the project of Debris Company – Glitch. Purgatory, originally viewed as a place between heaven and hell, can also represent the current temporal hell on earth where our sinful souls dwell.

Glitch is a movement-visual essay about the present purposeless wandering of mankind, a mirror of humanity’s mistakes, which constantly and cyclically finds itself in a vicious circle of sins.

Together with Radovan Dranga

The pair of artists, Radovan Dranga and Alex Zelina, who work together under the banner of AUSGANG studio, are a special phenomenon on the art scene. They created their own concept in which they use cables, waste, light and music to create fictional worlds referring to a vision of a dystopian future. On the other hand they are creating objects using organic materials – live mushrooms overgrowing the jars with embryos of robotic creatures as an added value. This conjunction is formally in direct contrast, however ideologically just strengthens the possibility to perceive life on two levels.

AUSGANG studio artistic practice is inspired by their fascination with new technologies, computer games, virtual worlds, techno and the implementation of these in art. They largely reflect on contemporary issues such as environmentalism, technological progress, the dichotomy between reality and virtuality, and the role of machines in evolution, while displaying the possible future scenarios of our humanity and the preservation of our planet under different conditions. 

Ouroboros

Cooperation

Kaufland – Minisvety​

5 advertising spots

Client: Kaufland
Agency: This is Locco
Director: Emília Ondriašová
Set designe: Alex Zelina (Zelina World), Dorota Volfová, Brigita Teplanová
DOP : Martin Chlpík
Play Video about Zelina world spolupráca s Kauflandom

German Embassy

Commercial Event for the German Embassy. Vystavený bol objekt Glitch a spolu s ním sme vytvorili 2x2m veľkú fiktívnu krajinku zo živých rastlín, machov doplnenú rôznymi príbehmi a budovami.

Red Bull

Promotional photo for the Red Bull Organics range. Five different worlds created just for Red Bull.

photo: Matej Hakár

Zelina world spolupráca s Red Bull Organic

DM Drogéria

Promotional video for DM Drugstore in cooperation with Zeldeo Videomakers.